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Introducing SKEMA's New Bachelor in AI & Management
Artificial intelligence is already transforming jobs, organizations, and the skills employers are looking for. To meet these rapidly evolving workforce needs, SKEMA Business School is launching a new undergraduate program: the Bachelor in AI & Management, available from September 2026.
In this video interview produced by Studyrama, Christophe Germain, Vice Dean of SKEMA Business School, shares the vision behind this innovative program, explains what makes it unique, and highlights the opportunities it offers future students.
Key facts
- Three-year undergraduate Bachelor's degree (180 ECTS credits)
- Available through Parcoursup, the French national higher education admissions platform, for students applying to the French campuses
- Approximately 60% of the curriculum dedicated to artificial intelligence, data, and digital technologies, and 40% focused on management
- Work-study experience starting in Year 2 through a paid apprenticeship in France or a work-study internship in Dubai
- Four career-focused specializations
- The first program offered by the SKEMA School of Professional Studies
Watch Christophe Germain's full interview below to learn more about the program.
A Bachelor's degree designed for the future careers
According to Christophe Germain, artificial intelligence is not replacing jobs—it is transforming them. Today's organizations are looking for professionals who understand AI technologies while also possessing strong business and management skills.
The Bachelor in AI & Management was designed to address this growing demand by educating a new generation of hybrid professionals capable of bridging the gap between technical teams and business functions.
The curriculum combines:
- Approximately 60% of coursework in artificial intelligence, data, and digital technologies
- 40% dedicated to management, marketing, strategy, and business administration
- Hands-on projects, real-world business cases, and continuous professional skills development.
Throughout the program, students learn to work with the AI technologies already being adopted across industries—including generative AI, business process automation, Business Intelligence, no-code platforms, Python, and machine learning—while developing the strategic thinking and ethical perspective needed to use these technologies responsibly.
A career-focused program with professional experience starting in Year 2
Developed in close collaboration with industry partners, the Bachelor in AI & Management places professional experience at the heart of the student journey.
Students complete their first internship at the end of Year 1 before continuing their studies through one of two pathways:
- On SKEMA's French campuses: a paid apprenticeship beginning in Year 2.
- On the Dubai campus: a work-study internship beginning in Year 2.
The work-study format—typically three weeks in a company followed by one week on campus—allows students to quickly build practical skills while contributing to real business projects alongside experienced professionals.
Students also benefit from comprehensive career support throughout their search for a host company, including one-on-one coaching, CV and résumé workshops, interview preparation, recruitment events, career fairs, and personalized guidance throughout their work-study experience.
Four specializations designed to meet industry needs
Students choose a specialization that allows them to deepen their expertise in a sector where artificial intelligence is already transforming professional practices.
The inaugural cohort of 80 students will be able to choose from four career-focused specializations.
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This specialization prepares students to support the transformation of Human Resources through artificial intelligence. Students explore how AI is reshaping talent acquisition, workforce planning, HR information systems (HRIS), people analytics, learning and development, and employer branding.
Potential career paths
- Digital Recruitment Specialist
- HR Assistant
- HRIS Project Assistant
- Learning & Development Assistant
- Employer Branding Assistant
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Students discover how artificial intelligence is transforming digital design, user experience, and content creation. The specialization covers UX/UI design, prototyping, digital design tools, and the growing role of generative AI in the creative process.
Potential career paths
- Junior UI Designer
- Junior UX Designer
- Assistant Product Designer
- Digital Graphic Designer
- Assistant Digital Art Director
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This specialization prepares students to leverage artificial intelligence to enhance customer experience, develop data-driven marketing strategies, and support the digital transformation of luxury brands.
Students gain a strong understanding of how AI is reshaping client engagement, CRM, retail performance, and premium brand management.
Potential career paths
- Assistant Digital Project Manager
- Premium CRM Coordinator
- Assistant Brand Manager
- Business Development Assistant
- Assistant Retail Manager
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Delivered entirely in English on SKEMA's Dubai campus, this specialization prepares students for international business development careers by combining commercial expertise with the practical use of artificial intelligence.
Students learn how AI can support sales strategy, customer relationship management, retail performance, e-commerce, and business growth in a global environment.
Potential career paths
- Business Development Executive (B2B/B2C)
- E-commerce Project Coordinator
- Technical Sales Representative (Tech & Retail Tech)
- Junior Retail Operations Manager
- Retail Business Analyst
- Junior CRM Manager
A program open to students from all backgrounds
No prior experience in computer science or programming is required to join the Bachelor in AI & Management.
The program is designed for high school students who are curious about new technologies, innovation, and the business world, and who want to develop a unique combination of AI and management skills that is increasingly valued by employers.
The admissions process is based primarily on:
- Academic performance
- The applicant's motivation
- The consistency of the applicant's academic and career goals
A motivation interview for applicants applying through Parcoursup
How to apply to the Bachelor in AI & Management
The Bachelor in AI & Management is accessible through two different admissions pathways:
- Via Parcoursup, the French national higher education admissions platform, for applicants holding (or preparing to obtain) a French Baccalauréat who wish to study on one of SKEMA's French campuses.
- Through SKEMA's dedicated admissions platform, for applicants interested in the Dubai campus and for international students applying from outside the French higher education system.
Applicants should follow the relevant admissions timeline and complete all required application steps, including the motivation interview where applicable.
Tuition fees
For the specializations offered in France (AI & Human Resources, AI & Digital Design, and AI & Luxury), tuition fees are:
- €9,000 for Year 1
- Years 2 and 3 are fully funded through the apprenticeship program
- €100 application fee
For the AI & Business Development specialization on the Dubai campus, tuition fees are €15,000 per year, plus a €100 application fee.
Tuition fees are subject to change. Applicants are encouraged to consult the official program page for the most up-to-date information.
The first program offered by the SKEMA School of Professional Studies
The Bachelor in AI & Management is the inaugural program of the SKEMA School of Professional Studies, a new school created to strengthen the connection between higher education and the evolving needs of employers.
Designed with employability at its core, the School of Professional Studies combines academic excellence, professional experience, and close collaboration with industry to prepare graduates for the careers of tomorrow.
Through this new Bachelor's degree, SKEMA reaffirms its ambition to educate the next generation of professionals who will drive technological, organizational, and economic transformation across industries.
Watch Christophe Germain's full interview to learn more about the program's vision, curriculum, career opportunities, and the skills students will develop throughout their studies.
Frequently Asked Questions about the Bachelor AI & Management
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No. No prior knowledge of computer science or programming is required. Students progressively build these skills throughout the program, starting in Year 1.
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French applicants wishing to study on SKEMA's French campuses apply through Parcoursup.
International candidates and applicants interested in the AI & Business Development specialization in Dubai should apply directly through MySKEMApply, SKEMA's online admissions platform.
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Yes. Professional experience is a core component of the curriculum.
- Students enrolled on SKEMA's French campuses complete Years 2 and 3 through a paid apprenticeship, allowing them to combine academic studies with professional experience while their tuition is funded through the apprenticeship scheme.
- Students enrolled on the Dubai campus complete Years 2 and 3 through a work-study internship, combining classroom learning with practical experience in a company.
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The Bachelor in AI & Management is available across three SKEMA campuses:
- Paris (Suresnes): AI & Human Resources and AI & Digital Design
- Sophia Antipolis: AI & Luxury
- Dubai: AI & Business Development
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Graduates are prepared for careers in Human Resources, Digital Design, Business Development, Marketing, Luxury Management, and project management roles involving artificial intelligence.
They may also choose to continue their studies by pursuing one of SKEMA's Master of Science (MSc) programs.
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For students studying in France, tuition fees are €9,000 for Year 1. Years 2 and 3 are funded through the apprenticeship program.
The Dubai specialization is subject to a separate tuition fee of €15,000 per year.
