AI & Management Bachelor's programmes
Programme
Bachelor AI & Management: Business Development in Dubai
The three-year Bachelor in AI & Business Development is a career-oriented programme that combines artificial intelligence, data analytics and business development within an international environment.
The three-year Bachelor in AI for Business Development combines artificial intelligence, data and business growth strategies within an international environment. Delivered on SKEMA's Dubai campus, the programme prepares professionals to leverage AI, data and commercial expertise to drive organisational growth on a global scale.
Designed as a career-focused and impact-driven programme, it combines academic learning with business case studies and practical, real-world applications directly inspired by today's corporate environment. Its objective is to equip participants with the skills to harness data effectively, integrate AI tools into their professional practices and actively contribute to the transformation of the organisations in which they operate.
Practical information
Type of programme
Part time
Tuition fees
€21,000 per year
Language
English
Start date(s)
September
Campuses
Dubai campus
Admission level
Bac
Duration
3 years
Degree
High school + 3-years degree
What is the Bachelor in AI & Management – Business Development specialisation in Dubai?
The Bachelor in AI & Management – Business Development specialisation at SKEMA Business School is a three-year undergraduate programme combining artificial intelligence, data analytics and core management principles. This post-secondary Bachelor’s degree in AI applied to business is designed to develop skills that are directly applicable in a corporate environment, such as data analysis, optimisation of commercial strategies and the management of innovative projects.
From the second year onwards, the programme adopts a professional learning format, alternating three weeks in a company (through alternating internships) with one week of academic courses. This structure enables students to continuously apply theoretical knowledge in real-world professional contexts.
Practical projects carried out throughout the programme, combined with real-world business situations, enable participants to develop operational expertise in data analytics applied to business development. This approach supports a structured and progressive development of skills within rapidly evolving professional environments.
The programme also includes an in-depth focus on the ethical challenges of artificial intelligence, with the aim of training responsible professionals who are mindful of the human, economic and societal impacts of the technologies they use.
This Bachelor’s degree in AI and business is designed for students who wish to develop their careers in sales, marketing and management while fully integrating digital tools and artificial intelligence into their professional practice.
Accreditation and recognition
Upon completion of the programme, graduates are awarded the Bachelor in AI & Management from SKEMA Business School’s School of Professional Studies, a state-recognised Bachelor's degree (Level 6).
Internationally recognised, this degree serves as a genuine accelerator for professional development, enabling graduates to acquire highly sought-after expertise in artificial intelligence and management, strengthen their employability, or pursue further studies through specialised MSc programmes.
The Dubai campus is accredited by the Dubai Knowledge and Human Development Authority (KHDA) and it is also recognised by the French government.
Why choose the AI & Business Development specialisation?
The AI & Business Development specialisation within the Bachelor in AI & Management trains students to integrate artificial intelligence, data analytics and business to address real-world corporate challenges. It enables them to identify new market opportunities, anticipate demand, personalise offerings, optimise pricing and inventory, and uncover cross-selling and up-selling opportunities.
Students learn to leverage commercial data, analyse customer behaviour, and implement AI-driven business solutions across diverse contexts, including start-ups, SMEs, large corporations, and international environments. This specialisation develops operational expertise that is highly sought after by employers and directly applicable in professional settings. It fully reflects SKEMA’s educational approach, combining academic rigour, an understanding of economic transformation, and practical application.
Key skills developed
The AI & Business Development specialisation enables students to develop a set of cross-functional and operational skills that are directly applicable in a professional environment:
- Advanced commercial data analysis: the ability to interpret complex datasets to support marketing and business decision-making.
- Optimisation of business strategies: using AI to enhance campaign effectiveness, anticipate demand, and maximise sales performance.
- Data-driven project management: planning and managing projects that integrate artificial intelligence and digital tools, from diagnosis through to operational implementation.
- Data communication and reporting: presenting complex analyses clearly to enable business teams to make informed decisions.
- Adaptability and innovation: the ability to quickly master new tools, adapt to different industries, and propose innovative solutions leveraging data and AI.
These skills position graduates as professionals capable of transforming data into concrete actions, while providing strategic value to sales and marketing teams.
All of these competencies are developed through hands-on projects, case studies and professional simulations, allowing students to connect theoretical concepts with real-world business applications.
Courses and content of the AI & Business Development specialisation
The three-year Bachelor in AI & Management – Business Development follows a structured progression, enabling students to build strong foundations in business, data and artificial intelligence before gradually specialising in the application of AI to business development.
Admissions – Bachelor in AI & Management in Dubai
Applications for the Bachelor in AI & Management, AI & Business Development specialisation can be submitted directly via our online application platform:
Admission is based on an assessment of the applicant’s academic background, motivation, and the coherence of their professional project, in line with the programme’s professional and career-oriented focus.
The Dubai campus
Located on the Arabian Peninsula, Dubai is home to over 3.5 million residents from more than 200 nationalities. This multicultural city is a hub for innovation, tourism, and international business, providing students with full immersion in a global environment.
Recognised as a world capital of luxury, Dubai hosts the largest international brands and groups, offering unique internship and career opportunities in the luxury, fashion, and high-end hospitality sectors. The retail and distribution sector accounts for 24% of the city’s GDP and employs 21% of the active workforce in Dubai.
Located in the heart of Dubai International Financial Centre (DIFC), the campus places you at the centre of one of the region’s most dynamic business ecosystems. Surrounded
by global companies, start-ups, and innovation hubs, you will develop industry connections and gain exposure to real business opportunities in fast-growing sectors across Dubai
and the wider MENA region
Career and professional opportunities
Alternating internships, undertaken in the second and third years, allow participants to gain progressive professional
experience while applying their academic learning in real business environments. This hands-on exposure provides a strong foundation for career development and gives graduates a competitive edge in the job market.
Tuition fees
€21,000 per year + €100 application fee
Q&A
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The Bachelor in AI for Business Development aims to train, at the undergraduate level, professionals capable of driving business growth by leveraging artificial intelligence, data, and digital tools.
The programme combines core management principles, business skills, and proficiency in AI applications for business development, equipping students to meet the current demands of the labour market.
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Artificial intelligence lies at the heart of the educational project. It is fully integrated into the courses, learning methods, and targeted competencies, in line with SKEMA’s philosophy: “Learn, Teach, Work in the Age of AI.”
Students are trained to use AI as a decision-support, analysis, prospecting, and commercial performance tool.
SKEMA draws on its Artificial Intelligence Innovation Centre in Montreal to support this approach.
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Yes. The programme is designed to be highly professionally oriented, featuring:
- Work-study placements in the second and third years,
- Practical exercises, projects, and business case studies,
- A skills- and employability-focused teaching approach.
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Yes. The programme is part of the Bachelor in AI & Management, a state-recognised Bac+3 degree (Level 6). This recognition is granted by the French Ministry of Higher Education following evaluation by the Commission d’Évaluation des Formations et Diplômes de Gestion (CEFDG).
It ensures the academic quality of the programme, its nationally recognised degree level, and the relevance of the skills taught in relation to labour market requirements.
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Yes. The degree enables students to pursue postgraduate studies (Bac+5) in management, marketing, or artificial intelligence programmes.
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The Bachelor is open to holders of a high school diploma or an equivalent qualification. No advanced technical knowledge in artificial intelligence is required.
Contact us
Our team is at your disposal for any further information you may require.
International Admissions Officer
Tunisia, Turkey & Middle East
Stéphanie FACE
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