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Bachelor in AI & Management: How to choose your specialisation
The Bachelor in AI & Management is a three-year undergraduate degree that combines artificial intelligence, data and management to prepare students for the careers of tomorrow. Open to students after secondary school, the programme offers four career-focused specialisations, project-based learning and work-study opportunities from the second year onwards.
The Bachelor in AI & Management draws on SKEMA's expertise in innovation, management and artificial intelligence. Its aim is to train a new generation of professionals who can harness emerging technologies while developing a strong understanding of the human, strategic and business challenges facing organisations.
At a glance
- State-recognised three-year undergraduate degree
- Four career-focused specialisations
- Work-study opportunities (or alternating internships in Dubai) from Year 2
- Study rhythm: three weeks in the workplace, one week on campus
- Campuses in Paris, Sophia Antipolis and Dubai
- Admission via Parcoursup (French applicants) or direct application (international applicants)
- First intake: September 2026
What is the Bachelor in AI & Management?
Artificial intelligence is already transforming the way we work, communicate, recruit, sell and innovate. Across every industry, organisations are looking for professionals who understand these emerging technologies while mastering the fundamentals of management, project management and business strategy.
The Bachelor in AI & Management offered by SKEMA School of Professional Studies has been designed to meet these evolving market needs. Over three years, students develop a highly sought-after combination of skills: expertise in AI technologies alongside a strong understanding of business functions.
Unlike purely technical programmes, this degree combines artificial intelligence, data, management, innovation and hands-on professional experience. Through project-based learning, real-world business cases and work-study opportunities, students acquire practical skills that can be applied immediately in the workplace.
The objective is straightforward: to educate graduates who can use today's technologies to solve the real-world challenges of tomorrow's organisations.
Four specialisations: which one is right for you?
Following a common first year, students choose a specialisation that matches their interests and career ambitions.
| Specialisation | Campus | Profile | Key skills developed | Career opportunities |
| AI & Human Resources | Paris | Interested in people management and recruitment | HR analytics, talent management, recruitment, HR technologies | Recruitment Officer, Talent Acquisition Specialist, HR Development Officer |
| AI & Digital Design | Paris | Creative, innovative and user-focused | UX/UI, design thinking, generative AI, digital project management | UX Designer, Product Designer, Digital Project Manager |
| AI & Luxury | Sophia Antipolis | Passionate about luxury brands, fashion and customer experience | Luxury marketing, brand strategy, marketing analytics | Assistant Product Manager, Luxury Marketing Officer |
| AI & Business Development | Dubai | Interested in sales and international business | Lead generation, market analysis, commercial strategy | Business Developer, Account Manager |
The programme: year by year
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During the first year, students develop a solid grounding in management, artificial intelligence, data and project management.
Key areas of study include:
- Professional communication
- Management
- Business strategy
- Digital tools
- Data analysis
- Collaborative working
- Project management methodologies
This common first year provides the essential knowledge and skills required before students move on to their chosen specialisation.
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In the second year, students choose their specialist pathway and begin developing more advanced, career-specific skills.
Learning is centred around practical projects, real business scenarios and work-study opportunities, allowing students to apply their knowledge in professional environments while deepening their expertise.
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The final year focuses on consolidating the knowledge and practical experience gained throughout the programme.
Students work on high-value projects, strengthen their professional autonomy and tackle real business challenges, ensuring they graduate ready to enter the workplace or continue their studies.
Skills, data and AI tools: What you will learn
One of the Bachelor in AI & Management's greatest strengths is its practical, hands-on approach.
Students learn to use the technologies that are transforming businesses and industries today while developing the management skills required to lead tomorrow's organisations.
They build expertise across several key areas.
Work-study opportunities from Year 2: Accelerating your professional experience
From the second year onwards, students have the opportunity to complete the programme through a work-study format.
The timetable has been designed to encourage progressive professional immersion: three weeks in the workplace followed by one week of classes.
This structure enables students to:
- Gain substantial professional experience before graduating
- Develop practical, workplace-ready skills
- Apply classroom learning immediately in a professional environment
- Build a strong professional network
For the Human Resources, Digital Design and Luxury specialisations, first-year tuition fees are €9,000. Tuition fees for Years 2 and 3 are covered by the host company as part of the work-study contract.
The Business Development specialisation in Dubai follows a different model, with annual tuition fees of €21,000.
After the Bachelor: start your career or continue your studies
Upon completing the Bachelor in AI & Management, graduates can either enter the job market directly or continue their studies with a postgraduate (Master's level) programme to further specialise in a particular field.
Artificial intelligence is now influencing every business function. As a result, graduates can pursue a wide range of career opportunities depending on their chosen specialisation.
The AI job market: why study artificial intelligence today?
Artificial intelligence has become one of the most sought-after areas of expertise in today's job market.
According to the Future of Jobs Report published by the World Economic Forum, skills related to artificial intelligence, big data and technological literacy are expected to be among the fastest-growing worldwide by 2030.
In France and internationally, organisations are investing heavily in digital transformation. Demand is increasing across a wide range of business functions, including marketing, human resources, sales, design and project management.
This shift is creating strong demand for hybrid professionals who can combine:
- Management skills
- Data literacy
- Proficiency with digital and AI tools
- Practical business experience
- The ability to lead projects and drive organisational change
The Bachelor in AI & Management has been specifically designed to meet these evolving market expectations, equipping graduates with the multidisciplinary skills employers are increasingly looking for.
Admissions: Parcoursup, application process and campuses
The Bachelor in AI & Management is open to students who have completed their secondary education.
French applicants apply through the Parcoursup platform.
International applicants, as well as students wishing to join the AI & Business Development specialisation in Dubai, can apply directly by contacting the admissions team at info-sps@skema.edu.
Applications are assessed on several criteria, including:
- Academic performance
- Motivation
- Career aspirations
- Interest in innovation and emerging technologies
The programme is delivered across three campuses:
- Grand Paris – AI & Human Resources and AI & Digital Design
- Sophia Antipolis – AI & Luxury
- Dubai – AI & Business Development
Applicants interested in joining the programme can apply via Parcoursup or work directly with SKEMA's admissions team to prepare their application
Ready to Build Your Future with AI?
Discover the four specialisations offered within the Bachelor in AI & Management and choose the pathway that best matches your ambitions and career goals.
→ AI & Human Resources
→ AI & Digital Design
→ AI & Luxury
→ AI & Business Development
Frequently Asked Questions
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The best Bachelor's degree is the one that aligns with your career goals.
If you are looking to combine artificial intelligence, management, professional experience through work-study and a career-focused specialisation, the Bachelor in AI & Management offers a highly practical and professionally oriented approach.
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Career opportunities depend on the specialisation you choose, whether in human resources, digital design, luxury or business development. Graduates can pursue careers in recruitment, marketing, innovation, sales, customer experience and project management.
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Salaries vary depending on the industry, level of experience and specific role. Professionals with expertise in both management and artificial intelligence are generally highly sought after and enjoy strong employment prospects in today's job market.
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Yes, for the specialisations delivered in France, students can complete the programme through a work-study format from the second year onwards, following a schedule of three weeks in the workplace and one week of classes. This enables them to gain valuable professional experience before graduation.
For the AI & Business Development specialisation delivered in Dubai, students complete a series of alternating internships rather than a traditional work-study contract.
